The Promise

Multi-application Smart Cards

Integrated With Consumer Toys

The Card
I Designed

in 2001

And the first version of the wallet in 1996

During the 90's everyone spoke of the power of smart cards and the potential they offer in reducing the amount of plastic we have to carry in our wallets, purses and pockets.

Knowing We Can
Find the Technology

Everyone sends me their card

They expect me to carry it in my pockets

My tailor argues that my wallet, PDA, MP3 & phone do not fit in my pockets

I continue to wonder if if the consumer
will understand the concept and more importantly, pay for it

In parallel Personal Digital Assistants, Global Positioning Systems, digital cameras and mobile telephony are converging in the world of consumer electronics. 

RIM brought email to the our belts.  Camera, MP3 player and contact list are inside too.  It's just a matter of time before all of these gadgets converge into "The Wallet" with all those magnetic strip cards inside.

Do we want everything in one electronic wallet or will some cards still exist?

We know them

Merchants recognize them

There is that feeling of security when we dip them into the terminal

More importantly we want control over the design of the card

"I Want a Pink Card So I Can Find It".

In conjunction with AT&T, BAI and  PA&A conducted qualitative and  quantitative research on  the value and views the public had about the cards they carry and the potential smart cards could offer.

The various focus groups quickly understood what smart cards could do.

They articulated the issues that we are addressing: trust, privacy, interoperability & security

The public, had common interests in how they would organize the card

They wanted control over what was in their card.

Create an object that fits in a man's back pocket, endures the torque and shock our existing leather wallet does and still is able to securely sign a payment transaction, like in EMV, make a phone call and allow us to update a spreadsheet